Resources

Business Plan Template – We put this together to give entrepreneurs a place to start from when creating their plans. We don’t expect plans we receive to be in this format but it does identify the type of information we are looking for when evaluating investment prospects.

Generalizations about Advertising Effectiveness in Markets¬†– A meta study of 450 studies on advertising effectiveness. Short and to the point, it outlines which advertising methods are effective and which aren’t.